Cinevva for China: Build Mini Games
China's mini game market is the largest instant-games audience in the world: over 500 million monthly players on WeChat alone, in a market that did about $5.6 billion in 2024 and nearly doubled year over year. This is the hub for building toward it with Cinevva.
The strategy is simple and honest: one game, two markets. Build a browser-first mini game today, ship it globally right now (itch.io, Poki, CrazyGames, a link), and take the winner toward WeChat and Douyin when it's proven worth the paperwork. The expensive part of China only gets spent on a game that already showed it's fun somewhere cheaper.
Describe it in a sentence and play it in your browser in minutes. Chinese prompts work end to end.
Prototype a China-casual genre
The genres that win on WeChat and Douyin are short-session and instantly readable. Click any idea to start building it, or type your own. Chinese prompts work too.
- Physics stacking tower, one-more-run scoring
- Merge game where two of a kind combine into the next tier
- Idle clicker that keeps earning while you're away
- One-tap endless runner with a strong visual hook
- Match-3 puzzle with cascading combos
- Grass-cutting power-fantasy where you clear a whole field
Build for WeChat from the first prompt
Cinevva's WeChat mini game mode keeps your game inside the portable subset that ports cleanly to WeChat: canvas-drawn UI instead of HTML, touch-first controls, mp3 audio, no dynamically loaded code, and a WebGL2 boot gate for older phones. A strict-mode preview sandbox flags anything that would break the port and feeds it back to the AI to fix. The game runs in your browser today; it just doesn't pick up the habits that would make a WeChat port a rewrite.
The WeChat mini game modeWhat the experimental build mode does, and an honest look at the rules you'll face.
The market you can't just deploy toThe platform, the regulations, and a realistic playbook for a developer outside China.
Sandboxing WeChat strict modeThe technical story: how the preview sandbox enforces the portable subset.Choose your engine and path
Cocos is the default production engine for mini games, and we're honest about that. Cinevva is the prototyping front that feeds it. These guides cover the choice and the handoff.
Cinevva vs CocosPrototyping speed vs production and the 4 MB plugin. Why you use both.
Cocos alternativesLayaAir, Egret, Unity, Tuanjie, Three.js, and the AI route, by why you're looking.
From Cinevva to CocosThe handoff: what carries over, what's a rebuild, and the step-by-step workflow.WeChat mini game enginesCocos, LayaAir, Egret, Unity, and Tuanjie on the 4 MB limit.Publish and localize
China platforms comparedWeChat, Douyin, QQ, 4399, Kuaishou, Alipay, and Meituan on reach and revenue.
Publish on WeChat & DouyinThe banhao license, why a foreign studio needs a local publisher, and revenue share.
Localize a game for ChinaFonts, the ICP filing, hosting inside the Firewall, WeChat Pay, and Alipay.The rules, in one paragraph
A free, ad-supported mini game needs a per-title software copyright (软著) or electronic copyright certification plus an ICP filing, all of which an individual with a mainland ID can do. Any in-app purchase needs a banhao, which only a Chinese company can hold, so a foreign studio needs a licensed local publisher. We never file paperwork for you and we never help route around the rules. Our job is making the game itself never be the blocker. The publishing guide has the detail.
Prototype in the browser, find the one that's actually fun, then decide what it deserves.