Cinevva World Launch Strategy

We wrote a public essay about why most creator worlds die: An empty world is a sad world. This section is the operational companion to it. We're publishing it in the open because we'd rather be honest about what we're trying, what the evidence backs, and what would prove us wrong.

These are living documents and the numbers in them are approximate. Treat them as our working thinking, not a press release.

The documents

• GTM Master Plan — the five bets, each graded by how much the evidence backs it, plus what's genuinely unproven and the dual-funnel model.
• Alpha Playbook — who we invite, the first session, the seeding checklist, and the success criteria that gate a public beta.
• Metrics & Kill-Criteria — the one number that matters, the metrics we ignore, and the signals that would make us stop or rethink.
• Game-First Loop Reference — the 2026 trends shaping multiplayer, what's winning and why, and the loop we'd ship.
• Build Plan (Our Engine) — how that loop maps onto what we've actually shipped, and the gap that the game is still unbuilt in code.
• Evidence File — the comparable launches we studied, condensed, with sources.