Cinevva — Partnership & Investment Overview
The Company
Cinevva is a platform where anyone can play, create and publish interactive content. No dev team required. We combine AI-powered creation tools with instant browser play and short-form discovery.
Think about what used to take a studio six months and a specialized team. An interactive product showcase. A virtual event experience. A playable brand campaign. We're making that accessible to people who have ideas but not engineering resources.
Incorporated: 2019, Delaware C Corporation
Headquarters: Texas
Co-Founders: Mariana Muntean (CEO) Oleg Sidorkin (CTO)
Stage: Post-seed
Corporate Structure
| Detail | Value |
|---|---|
| Entity Type | Delaware C Corporation |
| Shares Authorized | 10,000,000 |
| Founder Equity | ~7,577,000 shares vested between co-founders |
| Early Investors | Loyal VC (Canada), Techstars Austin |
| Investor Equity | ~7% (convertible notes) |
Cap Table Highlights:
- Co-founders Mariana Muntean and Oleg Sidorkin hold the majority of vested shares, split with Mariana Muntean holding the majority.
- Early-stage backing from Loyal VC and Techstars Austin via convertible notes and other instruments
- Clean cap table with founder-friendly structure
The Problem
Games, interactive, immersive experiences are everywhere now. Brands want them. Event producers need them. Businesses see competitors doing them. But actually building one? That still requires hiring developers, learning complex tools, or paying agencies tens of thousands of dollars.
The technology exists. The demand exists. What's missing is a way for the whole world to create and publish fun games & experiences.
What We're Building
Two things, working together:
Creation tools — AI-assisted, browser-based. Describe what you want, iterate visually, and publish. No coding. No Unity tutorials. No six-months learning curve.
Distribution — Your experience runs instantly in any browser and device. Share it as a link. Embed it anywhere. For games specifically, we have a reels-style discovery feed where players scroll through real gameplay clips and jump straight into playing.
The creation side and the distribution side reinforce each other. More creators means more content. More content means more reasons for people to engage. More engagement means more value for creators.
Use Cases
We started with 3D indie games and animated shorts. That's still a core vertical. But the platform works for much more:
Brands & Marketing
- Interactive product showcases (explore a car interior, customize a product, change perspectives, worlds, skins)
- Immersive brand experiences and virtual pop-ups
- Gamified campaigns and loyalty programs
Live Events & Entertainment
- Companion experiences for concerts and festivals
- Award show second-screen engagement
- Virtual meet-and-greets with 3D environments
Commerce
- 3D product configurators
- Virtual showrooms for real estate, automotive, retail
- Interactive catalogs that feel like live experiences
- Onboarding experiences, trainings
Education & Training
- Interactive simulations and virtual labs
- Employee onboarding experiences
- Museum and cultural institution exhibits
The common thread: experiences that used to require a game dev team, now anyone can build and publish cross platforms.
Traction & Validation
| Milestone | Details |
|---|---|
| Shanghai Recognition 2025 | Selected among World's Top Performing Startups (Digital Science) |
| Draper Hero Lab 2023 Scholarship | Watch the series on Drapers Youtube channel |
| Techstars Austin 2022 | Top-tier accelerator alumni |
| Dell for Startups @ SXSW 2023 | 2nd place, $10,000 prize |
| Mozilla Builder Award | Winner of Mozilla's Builder's Award in the Fix the Internet movement |
| Bloomberg TV & Amazon Prime | Winner of the 2-Minute Drill Show |
Business Model
| Revenue Stream | Description |
|---|---|
| Creator subscriptions | Premium tools and features for creators |
| Platform fees | Transaction cut on experiences sold or played |
| Enterprise partnerships | White-label solutions for brands and platforms |
Market Opportunity
- $700B+ global gaming market by 2035 (our starting point)
- $2.5T events & experiential industry by 2035
- $168B AR/interactive commerce by 2035 (35% CAGR)
- Browser-native removes all friction barriers
We're not competing for a slice of one market. We're building infrastructure that spans several.
Partnership Opportunities
For Brands & Agencies
- Custom interactive experiences without dev overhead
- White-label creation tools for your clients
- Faster turnaround than traditional production
For Event Producers
- Companion experiences for live events
- Virtual extensions of physical activations
- Real-time engagement tools
For Platforms & Publishers
- Embed instant-play experiences anywhere
- Discovery integration for content catalogs
- API access for custom implementations
For Strategic Partners
- Regional expansion (active interest: Asia-Pacific)
- Vertical-specific solutions (education, retail, entertainment)
- Technology integrations
Team
Mariana Muntean, CEO
Founder Institute & Techstars alum. Pitched at SXSW, featured on Bloomberg TV. Scaled non existing communities from 0 to millions with Orange Moldova Portable Internet solution.
Oleg Sidorkin, CTO
Technical architect behind Cinevva's browser-native engine and AI-assisted creation tools. Built the stack that makes instant, no-install experiences possible. Prior exits to IBM and Digital Wave.
Contact
- Email: [email protected]
- Website: cinevva.com
- Platform: app.cinevva.com
- LinkedIn: Cinevva · Mariana Muntean · Oleg Sidorkin
cinevva.com — Your imagination, playable.