Cinevva Welcome Email Campaigns
Audience: 430 registered users segmented by primary interest Goal: Build connection, drive feature discovery, increase retention, introduce Pro plan Tone: Direct, conversational, warm. First/second person. Contractions. No corporate speak. From: Mariana Muntean, CEO [email protected]Reply-to: [email protected] (make replies feel personal)
Campaign Structure (All Segments)
Each segment gets a 3-email welcome sequence spaced over 10 days:
- Day 0 - Welcome + validation (you belong here, here's what you can do next)
- Day 3 - Feature discovery (cross-sell a complementary tool they haven't tried)
- Day 7 - Community + loyalty (streaks, achievements, Pro plan soft intro)
1. Music Producers (36 active users)
Primary tools: Music Generator, ACE-StepCross-sell: Sound Effects, Image Generator (album art), Game CreatorUpsell: Pro plan for commercial rights
Email 1 of 3: Welcome
Subject: Your first track is just the beginning Preview text: You joined 2,400+ creators making original music on Cinevva
Hey {first_name},
Welcome to Cinevva. You've already started creating music, and that's exactly what this platform was built for.
Our music generator creates full songs with vocals, instrumentals, and custom lyrics across dozens of genres. Every track you generate is yours to download, share, and iterate on. You can keep experimenting until something clicks.
A few things worth knowing:
Your generations are saved in "My Generations" (app.cinevva.com/my-generations) so you can always go back, re-download, or pick up where you left off.
If you haven't tried custom lyrics yet, paste in your own words when you generate. The results get a lot more personal when you do.
And if you want to hear what other creators are making, check the community feed. Some of the stuff people are producing will surprise you.
Go make something.
Mariana CEO, Cinevva
P.S. If you ever get stuck or want to share what you've made, just reply to this email. I read every one.
Email 2 of 3: Feature Discovery
Subject: Your music needs visuals (we can help with that too) Preview text: Turn your tracks into full creative projects
Hey {first_name},
You've been generating music on Cinevva. Quick question: have you thought about what goes with it?
Most creators who start with music end up needing cover art, promo images, or visuals for social media. You can do all of that without leaving the platform.
Image Generator (app.cinevva.com/tools/flux) Describe the mood of your track and get photorealistic artwork in seconds. Album covers, social posts, visualizers. High resolution, multiple sizes.
Sound Effects (app.cinevva.com/tools/sfx) Need an intro hit, a transition swoosh, or ambient background for a podcast? Type what you want, get instant audio.
Game Creator (app.cinevva.com/create) This one's a stretch, but hear me out. Some of our music creators have started building simple interactive experiences around their tracks. A mood room. A visual album. A playable music video. Describe what you want and the AI builds it. No coding.
Your account already has access to all of these. Same login, same dashboard.
Mariana
Email 3 of 3: Loyalty + Pro Intro
Subject: You've generated {total_tracks} tracks. Here's what comes next. Preview text: Streaks, achievements, and owning what you create
Hey {first_name},
You've made {total_tracks} tracks on Cinevva so far. That puts you in our top creators.
Two things I wanted you to know about:
Your streak and achievements Every day you create on Cinevva, your streak grows. Hit milestones and you unlock achievement cards. It's a small thing, but some of our creators have turned it into a daily creative habit. Check your profile to see where you stand.
Going Pro Right now your music is free to use in personal projects and non-monetized content. But if you're thinking about putting tracks on YouTube, Spotify, in a game, or using them for client work, that's where Pro comes in.
For $20/month (or $16/month annual), Pro gives you:
- Full commercial rights on every new generation
- Use in monetized YouTube videos, games, ads, client work
- Release and sell your music on streaming platforms
- Priority generation queue
- No royalties owed to Cinevva
You keep everything you've already made on the free plan too. Pro just applies to new generations going forward.
If you're making money with your music (or planning to), it pays for itself fast: app.cinevva.com/plans
Mariana
P.S. If you generated something you're proud of, I'd love to hear it. Seriously, just reply.
2. 3D Artists (17 active users)
Primary tools: Hunyuan3D, SAM3DCross-sell: World Generator, Skybox Generator, Auto-Rigging, Game CreatorUpsell: Game creation pipeline
Email 1 of 3: Welcome
Subject: You're building in 3D. Here's how to get the most out of it. Preview text: GLB models, PBR textures, and a few tricks you might not know about
Hey {first_name},
Welcome to Cinevva. You've already been generating 3D models, so you know the basics. Let me share a few things that'll help you get better results.
Start with a clean reference image. The 3D generator works from images, so the clearer your input, the better your output. Illustrations with simple backgrounds tend to produce the cleanest meshes.
Download as GLB or OBJ. Every completed model comes with PBR textures baked in. You can drop these straight into Blender, Unity, Unreal, or any engine that handles standard formats.
Try the 3D Object Extractor (app.cinevva.com/tools/sam3d) if you want to pull a specific object out of a photo and turn just that into 3D. Point at what you want, it isolates and converts.
All your past generations are saved in My Generations. You can go back, re-download, or start from any previous result.
Happy building.
Mariana CEO, Cinevva
Email 2 of 3: Feature Discovery
Subject: Your 3D models need a world to live in Preview text: Environments, skyboxes, and turning models into playable games
Hey {first_name},
You've been building 3D models on Cinevva. Have you tried putting them somewhere?
World Generator (app.cinevva.com/tools/world) Describe an environment and get a full 3D scene. Forests, cities, alien landscapes, interiors. Output as a panorama or Gaussian Splat that you can explore in 3D.
Skybox Generator (app.cinevva.com/tools/skybox) Generate 360-degree environment skyboxes at up to 8K resolution. Multiple art styles, depth maps included. Drop these into any game engine as your scene background.
Auto-Rigging Got a character model? The rigging tool adds a skeleton and basic animations so your model can walk, run, and idle. No manual bone placement.
Game Creator (app.cinevva.com/create) This is where it all comes together. Describe a game concept and the AI builds it in your browser. You can use your own 3D models, add music, design levels. Everything runs on the web, no installs.
Some of our most active users started with 3D models and ended up shipping full games. Just saying.
Mariana
Email 3 of 3: Loyalty + Community
Subject: You've built {total_models} models. What are you making? Preview text: Your achievement streak is waiting
Hey {first_name},
Quick update on a few things:
Achievements and streaks. Cinevva tracks your daily creative activity. Generate something every day and your streak grows. You'll unlock achievement cards along the way. Check your profile to see your progress.
The game creator is free. If you've been thinking about turning your 3D work into something interactive, you don't need to pay anything. Describe your game, the AI builds it, and you can publish it right from your browser. Other players can find and play it on Cinevva.
Music for your projects. If your 3D work ever needs a soundtrack (a game, an animation, a demo reel), the music generator creates full tracks with vocals and instruments. Type a genre and a mood, get a song. It's surprisingly good.
What are you working on? I'm always curious what people build with these tools. Reply anytime.
Mariana
3. Visual Artists (6 active users)
Primary tool: Flux Image GeneratorCross-sell: 3D Model Generator (turn art into 3D), Music Generator, Skybox GeneratorUpsell: Volume creation, creative workflow
Email 1 of 3: Welcome
Subject: Your images are just the starting point Preview text: Tips for getting better results from the image generator
Hey {first_name},
Welcome to Cinevva. You've been creating images with our generator, so here are a few tips to get even more out of it.
Be specific in your prompts. Instead of "a fantasy landscape," try "a misty valley at dawn with ancient stone ruins and wildflowers, soft golden light, painted in watercolor style." The more detail you give, the closer you get to what's in your head.
Use prompt enhance. When you toggle it on, the AI expands your description before generating. It often catches details you wouldn't think to add.
Try different aspect ratios. The generator supports multiple sizes. Square for social posts, wide for headers and banners, tall for phone wallpapers or stories.
Everything you generate is saved in My Generations (app.cinevva.com/my-generations). You can always go back and download in full resolution.
Mariana CEO, Cinevva
Email 2 of 3: Feature Discovery
Subject: What if your images could become 3D? Preview text: Turn any illustration into a textured 3D model
Hey {first_name},
Here's something most image creators don't realize: you can take any image you've generated and turn it into a 3D model. Same platform, one click.
3D Model Generator (app.cinevva.com/tools/hunyuan3d) Upload any image (including ones you just created) and get a 3D model with PBR textures. Characters, objects, vehicles, creatures. Output as GLB or OBJ. Works with illustrations, photos, concept art.
Skybox Generator (app.cinevva.com/tools/skybox) If you're into environments, generate full 360-degree skyboxes. 8K resolution, multiple artistic styles, depth maps included.
Music Generator (app.cinevva.com/tools/music) If you're creating visual content for social media or videos, pairing your images with original music makes everything hit harder. Describe a genre and mood, get a full track with vocals.
You already have access to all of these. Same account, same dashboard.
Mariana
Email 3 of 3: Loyalty
Subject: What are you creating these days? Preview text: Your creative streak is tracking
Hey {first_name},
Just checking in. A couple things worth knowing:
Your daily streak is tracked on Cinevva. Every day you generate something, it counts. Hit milestones and you unlock achievement cards. It's a nice way to build a creative habit.
If your images ever end up in anything commercial (YouTube, client work, social campaigns), check out our Pro plan at app.cinevva.com/plans. It gives you full commercial rights on everything you generate.
And if you've made something cool, I'd genuinely love to see it. Reply with a link or a screenshot. I save the good ones.
Mariana
4. Sound Effects Artists (1 active user)
Primary tool: ElevenLabs SFXCross-sell: Music Generator, Game CreatorNote: Tiny segment. Personalize heavily.
Email 1 of 3: Welcome
Subject: Sound design on Cinevva, what's possible Preview text: Custom SFX, full music tracks, and building interactive experiences
Hey {first_name},
You've been creating sound effects on Cinevva. That's one of our newer tools and honestly one of the most underrated.
Text-to-SFX is surprisingly flexible. Ambient backgrounds, UI sounds, impact hits, nature recordings, sci-fi effects. The more specific your description, the better. Try things like "heavy metal door slamming shut in a concrete hallway with reverb" instead of just "door slam."
You can set custom durations and regenerate until you get exactly what you need. Everything saves to My Generations.
Two other tools you should know about:
The Music Generator (app.cinevva.com/tools/music) creates full songs with vocals and instrumentals. If you need background music, intros, or ambient tracks alongside your SFX work, it's all here.
The Game Creator (app.cinevva.com/create) lets you build interactive experiences that use your audio. Describe a game or experience, add your sound effects and music, publish it on the web. Some creators build atmospheric environments just to showcase their audio work.
Mariana CEO, Cinevva
(Emails 2 and 3 follow the same feature discovery and loyalty pattern as other segments)
5. Game Creators (22 active users)
Primary tool: AI Game CreatorCross-sell: 3D Models, Music, SFX, Skyboxes (all useful for game content)Upsell: Publishing pipeline, Pro plan for music in games
Email 1 of 3: Welcome
Subject: You built a game. Now let's make it better. Preview text: 3D assets, original music, and getting players to find your game
Hey {first_name},
You've created {game_count} game(s) on Cinevva. That already puts you ahead of most people who sign up thinking about it but never start.
A few things that'll help you improve what you're building:
Iterate with the AI. The game creator works like a conversation. Tell it what you want changed, what's not working, what you want to add. "Make the enemies faster." "Add a score counter." "Change the background to a forest." It builds on what's already there.
Add custom assets. You can generate 3D models (app.cinevva.com/tools/hunyuan3d), music (app.cinevva.com/tools/music), and sound effects (app.cinevva.com/tools/sfx) and bring them into your game. Original assets make your game feel completely different from everyone else's.
Publish and share. When you're happy with a version, publish it. Your game gets a shareable link that works in any browser, on any device. Share it with friends, post it on social media, or submit it for discovery on Cinevva's game feed.
The players are there. The tools are there. Keep building.
Mariana CEO, Cinevva
Email 2 of 3: Feature Discovery
Subject: Your game needs a soundtrack (and it's free to make one) Preview text: Generate original music, SFX, skyboxes, and 3D models for your game
Hey {first_name},
Here's something that instantly levels up any game: original audio.
Music Generator (app.cinevva.com/tools/music) Create background music, menu themes, boss fight tracks, victory jingles. Describe the mood and genre, get a full track. Use it directly in your game.
Sound Effects (app.cinevva.com/tools/sfx) Explosions, footsteps, UI clicks, ambient wind. Type what you need, download, drop it in.
Skybox Generator (app.cinevva.com/tools/skybox) Give your game a proper sky. Generate 360-degree environments at up to 8K. Sunset over mountains, space nebula, underwater cavern. Depth maps included.
3D Model Generator (app.cinevva.com/tools/hunyuan3d) Need a custom character, weapon, or prop? Upload a reference image or sketch, get a textured 3D model you can use in your game.
All of these are included in your free account. No limits on experimenting.
Mariana
Email 3 of 3: Community + Growth
Subject: How to get more players on your game Preview text: Publishing, discovery feed, and building your creator profile
Hey {first_name},
You've put in the work building your game. Here's how to get people playing it.
Make it public. When you publish a game version, toggle it to public. Public games show up in Cinevva's discovery feed where players scroll through real gameplay and can jump straight in.
Share the link everywhere. Every published game gets a unique URL. Post it on Discord, Reddit, Twitter, TikTok, wherever your audience hangs out. It loads instantly in the browser, no downloads.
Build your streak. The more consistently you create, the more your profile grows. Daily streaks and achievements show up on your creator profile. Active creators get more visibility.
Achievements. You've probably already unlocked a few. Check your profile to see your full achievement collection. Hit new milestones and unlock cards as you keep building.
If you're planning to sell your game or use it commercially, the Pro plan (app.cinevva.com/plans) gives you full commercial rights on any music you generate for it. $20/month, cancel anytime.
What are you building next? I'm always looking for games to feature.
Mariana
6. Registered but Inactive (~350 users)
No generations, no gamesGoal: Get them to try the easiest, most rewarding tool first (music)Strategy: Remove friction, show social proof, make it feel effortless
Email 1 of 3: Re-engagement
Subject: You signed up but haven't tried it yet Preview text: It takes about 30 seconds to make your first song
Hey {first_name},
You created a Cinevva account but haven't generated anything yet. No judgment. Let me make this easy.
Go to app.cinevva.com/tools/music
Type something like "upbeat lo-fi hip hop with soft piano and vinyl crackle." Hit generate. In about 30 seconds you'll have a full original track with vocals and instruments.
That's it. No setup. No tutorial. No credit card.
Over 2,400 creators are using Cinevva to make music, 3D models, images, sound effects, and full games. You already have an account, so everything is ready to go.
Try it once. See what happens.
Mariana CEO, Cinevva
Email 2 of 3: Show What's Possible
Subject: Here's what people are building on Cinevva Preview text: Games, music, 3D models, all from a browser
Hey {first_name},
I wanted to show you what's actually happening on Cinevva right now.
One creator generated 91 tracks in their first week. They started with one genre, then kept experimenting. Hip hop, ambient, rock, EDM. Each track took about 30 seconds to create.
Another user built 10 playable games. No coding. They described what they wanted, the AI built it, and they iterated through conversation. Each game has its own URL and runs in any browser.
People are generating 3D models from phone photos. Take a picture of anything, upload it, get a textured 3D model you can rotate, download, and use in a game or project.
All of this is free. You already have an account.
Pick one tool and try it:
- Make a song: app.cinevva.com/tools/music
- Create a 3D model: app.cinevva.com/tools/hunyuan3d
- Generate an image: app.cinevva.com/tools/flux
- Build a game: app.cinevva.com/create
Mariana
Email 3 of 3: Final Nudge
Subject: Your account is still here Preview text: One generation. That's all it takes to get hooked.
Hey {first_name},
Last email from me unless you want more.
Your Cinevva account is active and waiting. Everything we offer, music generation, 3D models, images, sound effects, game creation, is free to use.
If you signed up because you were curious about AI creative tools, the best way to understand them is to try one. Thirty seconds, no commitment.
app.cinevva.com
If this isn't for you, no worries at all. But if you do create something and want to share it, I'm always here. Just reply.
Mariana
Sending Strategy
Timing
- Send all Day 0 emails on a Tuesday or Wednesday at 10am in the user's local timezone (timezone data is in the users table)
- Space follow-ups at Day 3 and Day 7
- For inactive users with no timezone data, default to 10am EST
Segmentation Priority
Send in this order to maximize engagement metrics early:
- Music Producers, Power Users (6 users) - highest engagement, best open rates expected
- Game Creators (22 users) - strong intent signals
- Music Producers, Regular (10 users)
- 3D Artists (17 users)
- Music Producers, Casual (17 users)
- Visual Artists (6 users)
- Sound Effects Artists (1 user)
- Inactive Users (350 users) - send in batches of 50/day over a week
Personalization Variables
{first_name}- from users tablenamefield (first word){total_tracks}- count of completed music generations (elevenlabs-music + acestep){total_models}- count of completed 3D generations (hunyuan3d + sam3d){game_count}- count from games table{signup_date}- from users tablecreated_at
Exclude from All Campaigns
- [email protected] (admin)
- [email protected] (admin)
- [email protected] (internal)
- [email protected] (internal)
- [email protected] (internal)
- [email protected] (admin alt)
- Any email containing
@cinevva.com
Success Metrics
Track per segment:
- Open rate (target: 40%+ for active users, 20%+ for inactive)
- Click rate (target: 15%+ for active, 8%+ for inactive)
- Generation within 48h of email (primary conversion metric)
- Pro plan page visits from Email 3
- Reply rate (replies build relationship, track as positive signal)
Cross-Sell Matrix
| User's Primary Interest | First Cross-Sell | Second Cross-Sell | Pro Angle |
|---|---|---|---|
| Music Producer | Image Generator (album art) | Game Creator | Commercial rights, YouTube, streaming |
| 3D Artist | World/Skybox Generator | Game Creator | Music rights for games |
| Visual Artist | 3D Model Generator | Music Generator | Commercial image use |
| Sound Effects | Music Generator | Game Creator | Commercial audio use |
| Game Creator | Music + SFX | 3D Models + Skyboxes | Music rights in shipped games |
| Inactive | Music Generator (easiest) | Image Generator | N/A (convert first) |
Loyalty Program Touchpoints
These aren't separate emails but elements to weave into ongoing communications:
- Daily streaks - "Your 7-day streak is the longest this week"
- Achievement unlocks - triggered notifications when milestones hit
- Generation milestones - "You just hit 50 tracks" (personalized email)
- Community highlights - "Featured creator of the week" (future)
- Pro testimonials - Share stories of creators earning from their content
- Beta access - Offer power users early access to new tools (avatar creator, rigging)
- Direct replies - Every email from Mariana, every reply read. This is the biggest loyalty driver at this stage.