Recent Inactive User Campaigns
Audience: ~113 users who signed up Jan-Feb 2026 via Google Ads, never generated anything or created a game. Split by landing page interest. Goal: Get them to try the tool they originally clicked on, then cross-sell complementary tools. Tone: Direct, conversational, warm. First/second person. Contractions. No corporate speak. From: Mariana Muntean, CEO [email protected]Reply-to: [email protected]
Campaign Structure (All 3 Segments)
Each segment gets a 3-email sequence spaced over 7 days:
- Day 0 - First nudge: lead with the tool they clicked on, make it dead simple to try
- Day 3 - Social proof + cross-sell: show what other creators are doing, introduce one complementary tool
- Day 7 - Final nudge: direct, short, low pressure
1. Music Interest (37 users)
Landed on /tools/music via Google AdsCross-sell: Image Generator (album art), Sound Effects, Game CreatorCampaign ID: welcome-music-1
Email 1 of 3: First Nudge
Subject: 30 seconds to your first song Preview text: Type a genre and a mood, get a full track with vocals
Hey {first_name},
I'm Mariana, CEO of Cinevva. You checked out our music generator recently but haven't tried it yet. Let me make this easy.
Type something like "upbeat lo-fi hip hop with soft piano and vinyl crackle" and hit generate. In about 30 seconds you'll have a full original song with vocals and instruments. It's yours to download and use however you want.
Make your first song: app.cinevva.com/tools/music
One creator generated 91 tracks in their first week. Hip hop, ambient, rock, EDM. Each one took about 30 seconds. You can keep experimenting until something clicks.
If you want visuals to go with your music, the image generator (app.cinevva.com/tools/flux) creates album art, social posts, and cover images from a text description. And the sound effects tool (app.cinevva.com/tools/sfx) handles intros, transitions, and ambient backgrounds.
Everything is free. No credit card. No limits on experimenting.
Mariana CEO, Cinevva
P.S. If you make something you're proud of, just reply to this email. I listen to every track people send me.
Email 2 of 3: Social Proof + Cross-sell
Subject: What 2,400 creators are making with AI music Preview text: Full albums, game soundtracks, podcast intros
Hey {first_name},
Quick update on what's happening with music on Cinevva.
Creators are using the music generator for everything. Podcast intros, YouTube background tracks, lo-fi study playlists, game soundtracks, demo reels. One person made an entire EP in an afternoon. Another uses it to prototype melodies before recording them live.
The tracks come with vocals, instruments, and custom lyrics if you add them. Every genre works. Pop, metal, jazz, electronic, orchestral, country. Describe what you want, get it back in 30 seconds.
If you haven't tried custom lyrics yet, paste in your own words when you generate. The results get a lot more personal when you do.
Two tools that pair well with music:
Image Generator (app.cinevva.com/tools/flux) for album covers, social posts, and visualizer art. Describe the mood of your track and get photorealistic artwork in seconds.
Game Creator (app.cinevva.com/create) if you want to build something interactive around your music. Some creators build mood rooms, visual albums, and playable music videos. Describe what you want, the AI builds it. No coding.
app.cinevva.com/tools/music
Mariana
Email 3 of 3: Final Nudge
Subject: Your account is ready Preview text: One track. That's all it takes.
Hey {first_name},
Last one from me unless you want more.
Your Cinevva account has full access to the music generator, image creator, 3D models, sound effects, and game creator. All free.
The music generator is the fastest way to start. Type a genre and a mood. Thirty seconds later you have a full track.
app.cinevva.com/tools/music
If this isn't for you, no worries at all. But if you do make something and want to share it, I'm here. Just reply.
Mariana
2. Games Interest (40 users)
Landed on /engine or /create via Google AdsCross-sell: Music Generator (game soundtracks), 3D Model Generator, Sound EffectsCampaign ID: welcome-games-1
Email 1 of 3: First Nudge
Subject: Build a game in 20 minutes, no coding Preview text: Describe any game, the AI builds it, play it in your browser
Hey {first_name},
I'm Mariana, CEO of Cinevva. You checked out our game engine recently but haven't built anything yet. Let me show you how fast it works.
Open the game creator and describe any game you want. A platformer, a racing game, a horror survival, a puzzle. The AI builds it in your browser and you can play it immediately. No coding, no downloads, no setup.
Build your first game: app.cinevva.com/create
One creator built 10 playable games in a week. Each game gets its own URL you can share anywhere, and it runs in any browser on any device.
You can make your game better with custom assets too. The music generator (app.cinevva.com/tools/music) creates soundtracks and menu themes. The 3D model generator (app.cinevva.com/tools/hunyuan3d) builds characters and props from images. Sound effects (app.cinevva.com/tools/sfx) for explosions, footsteps, UI clicks, whatever you describe.
Everything is free. Your account is ready to go.
Mariana CEO, Cinevva
P.S. If you build something, reply with the link. I play every game people send me.
Email 2 of 3: Social Proof + Cross-sell
Subject: People are building real games on Cinevva Preview text: Horror games, clicker games, fighting games, all from a text prompt
Hey {first_name},
Here's what creators are building on Cinevva right now.
One person built PAC.EXE, a corrupted horror version of Pac-Man with fog, glitching, and an entity that speeds up. Another built a clicker game with 20+ progression tiers from Earth to the Inferno. Someone else is working on a fighting game with custom characters and movesets.
All of these started the same way: describe the game, the AI builds it, iterate through conversation. "Make the enemies faster." "Add a score counter." "Change the background to a forest." It builds on what's already there.
What makes a game feel finished:
Music (app.cinevva.com/tools/music) for background themes, boss fight tracks, and victory jingles. Describe a mood and genre, get a full track.
Sound Effects (app.cinevva.com/tools/sfx) for impacts, ambient sounds, UI clicks. Type what you need, download, drop it in.
3D Models (app.cinevva.com/tools/hunyuan3d) for custom characters, weapons, and props. Upload a reference image, get a textured model.
Your game is one prompt away: app.cinevva.com/create
Mariana
Email 3 of 3: Final Nudge
Subject: Your game creator account is waiting Preview text: Describe a game. Play it 30 seconds later.
Hey {first_name},
Last one from me unless you want more.
Your Cinevva account has the game creator, music generator, 3D models, images, and sound effects. All free.
If you signed up because you were curious about AI game creation, the best way to understand it is to try it. Describe any game. Play it 30 seconds later.
app.cinevva.com/create
If this isn't for you, no worries. But if you do build something and want to share it, I'm always here. Just reply.
Mariana
3. 3D / Visual Interest (36 users)
Landed on /tools/hunyuan3d or /tools/flux via Google AdsCross-sell: Skybox Generator, Game Creator, Music GeneratorCampaign ID: welcome-3d-1
Email 1 of 3: First Nudge
Subject: Turn any image into a 3D model Preview text: Upload a photo, get a textured GLB in about a minute
Hey {first_name},
I'm Mariana, CEO of Cinevva. You checked out our 3D and image tools recently but haven't generated anything yet. Here's how quick it is.
Upload any image (a photo, a sketch, concept art) to the 3D model generator and you'll get a textured 3D model with PBR materials in about a minute. Download as GLB or OBJ and drop it straight into Blender, Unity, Unreal, or any engine.
Generate a 3D model: app.cinevva.com/tools/hunyuan3d
If you need the source image too, the image generator (app.cinevva.com/tools/flux) creates photorealistic art from a text description. Describe a character, an object, a scene, and get a high-res image in seconds. Then turn it into 3D with one click.
You can also generate 360-degree skyboxes (app.cinevva.com/tools/skybox) at up to 8K resolution for scene backgrounds, and build full interactive 3D environments with the game creator (app.cinevva.com/create).
Everything is free. No credit card. Start with one model and see what you think.
Mariana CEO, Cinevva
P.S. If you create something cool, just reply to this email. I'd love to see it.
Email 2 of 3: Social Proof + Cross-sell
Subject: From a phone photo to a game-ready 3D model Preview text: Illustrations, product shots, concept art, it all works
Hey {first_name},
Here's a workflow that's getting popular on Cinevva.
Step one: generate an image with the image generator (app.cinevva.com/tools/flux). Describe what you want. "Cyberpunk robot warrior, full body, clean background" or "medieval stone castle, isometric view." Get a high-res result in seconds.
Step two: upload that image to the 3D model generator (app.cinevva.com/tools/hunyuan3d). It produces a textured mesh with PBR materials you can use in any engine.
Step three: put it somewhere. The skybox generator (app.cinevva.com/tools/skybox) creates 360-degree environments at up to 8K. The game creator (app.cinevva.com/create) lets you build interactive scenes and full games with your models.
People are using this for game assets, 3D printing references, product mockups, architectural concepts, and portfolio pieces. The whole process from prompt to 3D model takes about two minutes.
Tip: illustrations and concept art with simple backgrounds produce the cleanest meshes. The more distinct the subject, the better the output.
app.cinevva.com/tools/hunyuan3d
Mariana
Email 3 of 3: Final Nudge
Subject: Your 3D tools are ready Preview text: One model. That's all it takes to see what's possible.
Hey {first_name},
Last one from me unless you want more.
Your Cinevva account has the 3D model generator, image creator, skybox generator, game creator, music, and sound effects. All free.
If you signed up because you were curious about AI 3D generation, the best way to understand it is to try it. Upload one image. See what comes back.
app.cinevva.com/tools/hunyuan3d
If this isn't for you, no worries. But if you do create something and want to share it, I'm here. Just reply.
Mariana
Sending Strategy
Timing
- Day 0: Tuesday or Wednesday at 10am EST (15:00 UTC)
- Day 3: Friday at 10am EST
- Day 7: Tuesday at 10am EST (following week)
Rate Limits
- 90 emails/day, 2800/month
- ~113 users across 3 segments, 3 emails each = ~339 total emails
- Day 0 emails for all 3 segments can go out in 2 days (113 users at 90/day)
- Space Day 3 and Day 7 sends similarly
Sequence Logic
- Email 2 should only go to users who opened Email 1 (check email_events for open events with real user agents)
- Email 3 should go to all Email 1 recipients who haven't engaged (openers who didn't click, plus unopened)
- Skip anyone who already generated content or created a game between emails (they converted, no need to nudge)
Success Metrics
Track per segment:
- Open rate (target: 20%+ given these are cold re-engagement)
- Click rate (target: 10%+)
- Generation within 48h of email (primary conversion metric)
- Reply rate (replies build relationship)
Campaign IDs
welcome-music-1/welcome-music-2/welcome-music-3welcome-games-1/welcome-games-2/welcome-games-3welcome-3d-1/welcome-3d-2/welcome-3d-3